We were asked to help introduce the first multipurpose e-bike: Muto. An e-bike that is unique not only because of its stylish design, but more so because of the versatile ‘Click & Roll’ system. A system that makes the changing of accessoires as easy as click… and roll.

We wanted to show of the ease and versatility of the ‘Click & Roll’ system by placing it in a variety of situations. To celebrate the system we created an unique ‘Click’ sound that should be inseparable from the Muto brand.