Click and Roll

We were asked to help introduce the first multipurpose e-bike: Muto. An e-bike that is unique not only because of its stylish design, but more so because of the versatile ‘Click & Roll’ system. A system that makes the changing of accessoires as easy as click… and roll.

We wanted to show of the ease and versatility of the ‘Click & Roll’ system by placing it in a variety of situations. To celebrate the system we created an unique ‘Click’ sound that should be inseparable from the Muto brand.

Spotify asked us to art direct, design and shoot content for the first dutch Spotify original podcast. De Woordenschat Podcast. Featuring a blend of artists and a wide range of styles in the hip hop wilderness. New Wave, Classic and Deeper Cuts.

Woordenschat is now the most popular playlist in the Netherlands with over 500k followers. The campaign launches in Online video, Display (mobile, desktop), Digital OOH, OOH, Social and Schiphol (Amsterdam airport) OOH.

Excelsior asked us to re-brand their visual identity. The new identity is bold enough to make a statement, but flexible enough to appear alongside a wide range of new experiences. In the stadium, the foundation and beyond. 

The campaign launches in Print, Online video, Display (mobile, desktop), Digital OOH, and OOH. We also created an original soundtrack for the campaign. 

Iranian-Dutch experimentalist Sevdaliza asked us to art-direct and film a stripped down version of her recently released single “Lamp Lady”.  The song is slated for an upcoming album, but for Fader – Digital FORT, she shares the stripped down version. It’s the fourth installment of a quarantine journal that she’s been keeping, where she shares personal and intimate content reflecting on herself during the current quarantine.

Paradiso is located in a former church; a structure reserved for religious or spiritual rituals that serve as a portal to higher consciousness. From this day, the church building on Weteringschans was a place that attracted youngsters, audiences and artists from Amsterdam, The Netherlands, Europe, and beyond to bring them in a higher state. Because music serves as a portal to higher consciousness.

“Music opens to man an unknown region, a world that has nothing in common with the world that surrounds him, in which he leaves behind all ordinary feeling to surrender himself to an inexpressible longing.” E. T. A. Hoffmann, Essay on Beethoven

Symbols and elements that can amplify the higher state of mind, are found all over the former church. These specific symbols and elements were made to remind us to a special company of scholars, mystics, poets and philosophers who were looking for a higher state. With this insight the classic look and feel of these symbols and elements are transformed into a minimalist modern day identity. With the purpose to communicate and amplify the higher state of mind.

stefan@studionul.com