Paradiso is located in a former church; a structure reserved for religious or spiritual rituals that serve as a portal to higher consciousness. From this day, the church building on Weteringschans was a place that attracted youngsters, audiences and artists from Amsterdam, The Netherlands, Europe, and beyond to bring them in a higher state. Because music serves as a portal to higher consciousness.
“Music opens to man an unknown region, a world that has nothing in common with the world that surrounds him, in which he leaves behind all ordinary feeling to surrender himself to an inexpressible longing.” E. T. A. Hoffmann, Essay on Beethoven
Symbols and elements that can amplify the higher state of mind, are found all over the former church. These specific symbols and elements were made to remind us to a special company of scholars, mystics, poets and philosophers who were looking for a higher state. With this insight the classic look and feel of these symbols and elements are transformed into a minimalist modern day identity. With the purpose to communicate and amplify the higher state of mind.