Metropolis Lanceert! is a new festival initiative that focuses on young and emerging talent from Rotterdam. Artists at the beginning of their career are often shy of (financial) means to profile themselves professionally on the various online channels. Metropolis Lanceert! offers those means to the artist to make and launch their first real single release videoclip with a campaign. In this way the artist gets a helping hand to show themselves in a professional way to the outside world (often for the first time). An extensive tailor made plan is made for each artist. Starting off with Safa Liron. The campaign launches in Online video, Display (mobile, desktop), Digital OOH, OOH and Social.